Sports · Digital marketing · SEO
A brand and SEO hike for MultiGP drone racing.
100%
Total website traffic growth
150%
Organic search increase
90%
Keywords in Google top 10
20%
Referral traffic growth
The backdrop
The largest US-based professional drone racing league.
The Drone Racing League (DRL) is the largest US-based professional drone racing league. MultiGP governs and oversees drone racing events globally, with more than 16,000 members and over 500 chapters across Australia, Asia, South Africa, and Europe.
Commercial drone racing events needed visibility — once participants knew about them, they would buy tickets and take part.
Global events that depend on visibility to fill.
A long-term, ethical search investment.
Project goals
Brand image, event promotion, and ticket sales.
MultiGP needed to be highlighted alongside strategic SEO and event-promotion services, so that commercial drone racing events reached participants who would purchase tickets or compete.
Promotion of these events was of prime importance, and the brand needed a long-term, ethical search investment.
A brand hike for MultiGP
White-hat SEO, content, and event promotion.
We optimized keywords in parity with current trends, the site structure, and the content, then conducted competitor analysis to arrive at clear brand positioning — reviewed quarterly against progress.
Using ethical white-hat techniques, keyword analysis, and manual back-linking, we improved link popularity and wrote strategic content for the target audience, while popularizing every racing event.
A featured deliverable
Ethical white-hat SEO strategy
A featured deliverable
At the new website launch we managed URL mapping and redirection to avoid any negative publicity, and organic traffic via search engines increased manifold — built as a long-term investment, not a quick spike.
Proactive mapping & results
Committed deliverables, tracked by the numbers.
We delivered within the stipulated time and backed everything with trackable statistics and detailed reporting.
- 100% growth in total website traffic
- 150% increase in organic search
- 90% of keywords in Google's top 10
- 20% growth in referral traffic
- Ecommerce tracking and multi-channel reports
- Keyword CTR and monthly back-link reporting
Tech stack
What's under the hood.
Want sustainable, ethical search growth?
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