Beauty & cosmetics · Shopify
Shopify expertise for a vegan, skin-care-focused makeup line.
IP-based
Country-specific pricing, automatically
Klaviyo
Newsletter pop-up & discount integration
Shade-aware
Product image updates per selected variant
Shopify
Expert maintenance & enhancement
The backdrop
A vegan makeup line that needed a true Shopify partner.
Veil Cosmetics, a vegan makeup line centered on weightless, skin-care-focused cosmetics, had an existing Shopify website. They wanted a partner who knew the ins and outs of Shopify, could perform regular maintenance, and could enhance the site's design and feel.
They also wanted an SEO expert to drive revenue and stimulate brand traffic on popular search engines.
Professional-grade products, given sophisticated digital marketing.
Prices that adapt to the shopper's country.
The requirement
Region-specific pricing and an adaptable storefront.
Veil has a presence in various countries with product prices specific to each region. They needed a price-differentiation system to automatically display the right prices for shoppers in different countries.
They also needed a Shopify expert who could continuously adapt the platform to Veil's evolving requirements.
The solution
IP-based pricing, shade-aware imagery, and Klaviyo discounts.
Our Shopify experts implemented IP filtration based on the shopper's country — open Veil from Canada and the site shows Canadian product and shipping prices automatically.
We bridged the shade module and image gallery so the product image updates to match the selected variant, and enhanced the overall look, feel, and ease of the shopping experience.
A featured deliverable
Klaviyo discount pop-up integration
A featured deliverable
On load, shoppers can register for the newsletter and receive a one-time discount coupon. The pop-up and discounts integrate with Klaviyo, registering the user and triggering discount emails, while the matching code is created in Shopify so it applies at checkout.
The impact
A storefront tuned for conversion and reach.
The enhancements gave Veil a polished, region-aware store that converts better and markets itself on search.
- Automatic country pricing via IP filtration
- Shade-aware imagery for confident buying
- Klaviyo-integrated discounts and email capture
- Improved filter & sort for discovery
- Refined UX across look, feel, and flow
- SEO to drive revenue and brand traffic
Tech stack
What's under the hood.
Outgrowing your Shopify theme?
We extend Shopify with the custom logic and integrations your brand needs — region pricing, email, and conversion-focused UX.